We were 45 minutes in.
Hot day. Full cooler. Zero customers.
Emma stood there, holding her “LEMONADE” sign like a little hopeful entrepreneur—bright-eyed, patient, and starting to wonder if the world had forgotten how to be thirsty.
And then I said,
“Hey Em… flip the sign upside down.”
She looked at me like I was nuts.
But she did it.
And I swear—
within minutes, someone stopped.
Then another. And another.
Not because the sign was easier to read.
But because it made people look twice.
It made them smile.
It made them curious.
But here’s the best part:
Almost every person who stopped began with the same question—
“Sweetheart… do you know your sign is upside down?”
Sometimes the best way to be seen isn’t to shout louder—
it’s to do something unexpected.
Something upside down.
That little lesson cost us 45 minutes of heat and maybe six dollars in lemonade sales.
But what we got in return?
Was priceless.
Because Emma learned something most of us forget:
When no one’s stopping,
don’t quit.
Don’t sulk.
Just try flipping the sign.
That’s when people really start to see you.